Implementing flash video banners/layers

e-planning ad magic will allow you to use the most innovative Rich Media formats and offers advanced reports that include ad interaction and view time, among others.

This document describes how to prepare the material in order to use e-planning ad magic tracking.

Before sending the material please check the following specifications and recommendations in order to avoid delay.

Videos that are used in e-planning ad magic must be adjusted so that the visualization is made using Progressive Download. This adjustment will be made by e-planning.

The final ad will consist of two files: the ad itself the and video clip. That is why the ads' weight will be considerably smaller and it will load quickly. The video will be reproduced using a streaming protocol, so that it bill be shown as soon as it starts to download. I.e, users do not need to wait for all the video file to download in order to see it.

e-planning ad server can target campaigns to high-bandwidth users only, so that dial up users with limited bandwidth do not see it.

Video specifications

Files and Formats
The following files must be sent:

ASF = Microsoft Advanced Streaming Format
AVI = Audio Video Interleaved File
DV = Digital Video
MOV = Apple QuickTime
MPG = Standard Internet Movie Platform (archives MPG must be encoded in MPEG-1 or MPEG-2)
WMA = Windows Media
WMV = Windows Media
FLV = Flash Video

File dimensions and weight
There are no specific restrictions as far as the dimensions, but you must consider that greater pixel size in greater video length will slow down ad download.
We do not recommend to use resolutions higher than 240x180.

Reproduction and action controls

Tracking and Reports

e-planning ad magic records all user interaction with the ad: Play, Pause, Mute, UnMute, RePlay. View time is also recorded.

Reports include the following information:

For each item, both impressions and unique viewers are shown:


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