To be able to count, not only the impresions but also the clicks in the flash banners they must be specially prepared for it.
This document explains the steps you should follow in order to prepare a banner like this, and includes at the end a section of frecuently asked questions that will give you the solution to many symtoms that may appear if you have not prepared correctly the flash for e-planning.
Create the animation as you normally do. Once it is complete follow the steps in order to leave the banner ready to be used with e-planning.
Why is it necesary to write "_root.clickTag" instead of the URL from the advertiser?
When you click it leads you to a wrong URL, that ends in "_root.clickTag"
The click leads to a URL that ends with "undefined"
For the ad-server to count the clicks it is necesary that these lead to e-planning. The user does not even notice it passed through e-planning, because it is immediately redirected to the adveriser's page.
The clickTag variable gives us a way to send users to special directions, that allow us to know which is the banner that recieved the click, so as to be later redirected to the page of the advertiser.
The choice of the name "clickTag" variable is not personal. Many of the most important ad servers of the world use that same name of variable. In fact, this standarsation allows the same banner to be used in a large amount of different ad servers, and not only the one for which it was originally created.
This is a consecuence of puting the advertiser URL inside the flash banner (where it should say "_root.clickTag").
When instead of _root.clickTag, appears the advertiser URL, the user that clicks is taken directly to that page.
Hence, e-planning has no way to know that the banner has recieved a click.
(Read Why is it necesary to write "_root.clickTag" instead of the URL from the advertiser? for an explanation of the reason).
By correcting the Flash file so that it is the same as what is described previowsly you will solve the problem.
This happens when, in the button acctions, you do not tick the check box Expression of "_root.clickTag", so it remains between colons. As "clickTag" is the name of a variable it is an expression and must stay without colons. Check the last step of the prewious instructions to know how to repair the Flash file.
This may be caused by two different reasons.
The most frecuent one,is that _root.clickTag is wrongly written. Because this is the frecuest one, in this situation you should first check that _root.clickTag is spelled correctly.
If _root.clickTag is not written correctly you must correct the Flash file and load ir again.
The other posibility is that the banner was not loaded as a Flash banner, but as another type of banner. (ex: banner HTML). In case this happens you should load it again and delete from e-planning the wrong type of banner
This is normal, if the banner is made according to instructions, when it is loaded to e-planning it will work correctly. The ad-server will give a value to the clickTag variable. (This value will be a correct URL, according to the explained in Why is it necesary to write "_root.clickTag" instead of the URL from the advertiser?).
But in the meantime, "_root.clickTag", that is the URL to which the click leads you to, has no associated value.
To make sure it works correctly, you can also publish it in html format (from the Flash) and then edit the file .html obtained, adding at the end of every instance from the name of the file "?clickTag=http://www.google.com" to obtain:
value="mifile.swf?clickTag=http://www.google.com"
Notice that all the added text remains inside the colons.
The complete code of this file must be similar to the following:
With this modification, when you visualise the Flash banner through this html page, the clic leads you to the google page.