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e-planning ad magic will allow you to use the most innovative Rich Media formats and offers advanced reports that include ad interaction and view time, among others.

This document describes how to prepare the material in order to use e-planning ad magic tracking.

Before sending the material please check the following specifications and recommendations in order to avoid delay.

Videos that are used in e-planning ad magic must be adjusted so that the visualization is made using Progressive Download. This adjustment will be made by e-planning.

The final ad will consist of two files: the ad itself the and video clip. That is why the ads' weight will be considerably smaller and it will load quickly. The video will be reproduced using a streaming protocol, so that it bill be shown as soon as it starts to download. I.e, users do not need to wait for all the video file to download in order to see it.

e-planning ad server can target campaigns to high-bandwidth users only, so that dial up users with limited bandwidth do not see it.

Video specifications

Files and Formats
The following files must be sent:

• The ad: .FLA file + non-standard fonts used. Movie must have a layer with an object where the video will be shown. This object should contain location and size information. The video clip must not be embedded in the .FLA file. E-planning will take care of loading it externally as a Flash Video (.FLV) file.



• The video clip: the clip must be saved in a high-quality format, as e-planning will adapt it to the optimal resolutions. The video can be sent in any of the following formats:

File dimensions and weight
There are no specific restrictions as far as the dimensions, but you must consider that greater pixel size in greater video length will slow down ad download.
We do not recommend to use resolutions higher than 240x180.

Reproduction and action controls

• Video reproduction must begin automatically. According to IAB, audio reproduction must be started manually by the user.


• The Play and Pause buttons must always be included. The Restart button is optional.


• Video must not loop.


• You can optionally include a "Video is loading" message.


• The close button must always be included in ads that are shown as layers (over-the-page ads).


• Click-throughs must be implemented using the MFAA clickTag standard.

Tracking and Reports

e-planning ad magic records all user interaction with the ad: Play, Pause, Mute, UnMute, RePlay. View time is also recorded.

Reports include the following information:

For each item, both impressions and unique viewers are shown:

• Start of ad: How many users began to see the ad.
• Ads completed: How many users saw the complete ad.
• Closed ads: How many users closed the ad.
• Audio and video:
  
  • Play button: users pressing the play button.
  • Stop button: users pressing the stop button.
  • Restart button: users pressing the restart button.
  • Audio mute: users pressing the mute button.
  • Audio unmute: users pressing the unmute button
• Other interactions:according to the specific ad, other actions can be tracked, such as: area expand, shrink, forms sents, etc.
• Ad View Time: total amount of time, in seconds, user was exposed to the ad.