Inside the e-planning interface, when you enter a click URL as the destination URL for a certain ad, you can use some variables for special purpose. A variable is string (i.e: $random) that will be replaced by e-planning with a value the moment the user is redirect to that destination URL.

Possible uses

Variables can be used, for instance, to send users to different destination URLs depending on their country of origin, or the site where they saw the ad.

Implementation

When entering the click URL for an ad, insert any of the available variables. Make sure the destination web site will be able to recognize the different URLs created when the variables are replaced by their values.

Variables

$ccid

System identifier for each combination of campaign, space and ad. Used for conversion tracking when the advertiser already has a tracking system in place. A list of campaign IDs can be seen by going to a campaign and click on the IDs link.

$nccid

User defined identifier for each combination of campaign, space and ad. Same use as $ccid. Can be set by clicking on the IDs link of a campaign, and then on Edit.

$random

Random number generated by e-planning. Can be used to avoid caches.

$country

User's ISO 3166-1 country code. I.e: if the user who clicked on the ad is connected from France, the value will be FR.

$network

Name of the user's ISP or network of origin

$space_id

System identifier for the space where the ad was shown. Use e-planning's API to get a list of spaces and their identifiers.

$site_id

System identified for the site where the ad was shown. Use e-planning's API to get a list of sites and their identifiers.

$custom_site_id

User-set ID for the site where the ad was shown

$ptv

Passthru variable. The value must be set on the tag and will be passed through untouched to the destination URL. By adding a &ptv parameter to an e-planning tag, you can have a value passed over to the destination URL.

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