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To resume, when you have a
file (or the URL of a file) and a click-through
URL, you must use the add ad option. If you have a tag, choose
import 3P ad server tag.
2. Format
In the
version 4, the formats where arranged in 4 categories:
Banners: Any type of
ad that shows inside a box in a fix position of the Site. Example:
GIF banner of 120x90, Flash banner of 468x120, etc.
Layers: ads that show
over the Site content. In e-planning 4 you can add layer effects
in a simple way, with no need of editing the HTML code. Example:
Flash layer, Flash layer with video, GIF layer.
Pop ups: ads that
show on a new window over the site content.
Pop unders: Ads that
show on a new window, beneath the site content.
Inside each category you
must choose the specific format. Example: Pop under GIF, Flash
layer, JPEG banner, etc. Choose the format that really corresponds
with the ad you will show. If you choose a wrong format, the ad
will most probably not be shown correctly. Consult our Customer
Care Center if you do not know which is the format of the ad you
want to upload. If you are uploading a tag, go to step 3.2. If you
choose the add ad option, continue in 3.1.
3.1 Add Ad
If you
want to upload a tag go to section 3.2. The first thing you should
choose when uploading a banner is the format. Here are some of the
available formats. Note: From the version 4 onwards, e-planning
automatically detect the Flash files size and version, and also
detects if they use the clickTag variable correctly. If the file
does not use it, in most cases it can be automatically added by
e-planning.
3.1.1 Banners
Banner - Applet Java:
aplications made in Java
Banner - Flash: Flash
banner. You must upload the file or introduce the URL of the file.
Banner - GIF, JPEG y PNG:
banners with images. You must upload the file or introduce the
URL of the file. The GIFs can be animated or not.
Banner - HTML: HTML
banner- for forms or banners that can not be made with just one
image. You must introduce the HTML code.
Banner - Text link: text
with link. You can choose the letter type, colour and size.
3.1.2 Layers
Layers are shown over the
content of the Site. In version 4, e-planning introduces effects
that can be applyed over the layers without need of editing the
HTML code. Also, in every case you can choose the layer position
on the screen. Apart from that you can indicate a time after which
the layer disappears automatically.
Flash layer: it can
contain an animation.
GIF, JPEG o PNG layer:
the e-planning effects can be combined to achieve effective
animations at a low cost.
HTML layer: you must
introduce the HTML code. Usefull for forms or polls.
The available effects for
the layers are:
Estotic: No effect.
The layer is shown in the chosen position.
Uniform movement: it
moves from the outside of the screen to the final chosen position
(left to right, up to down, etc).
Fall: Fall effect
from the outside of the screen to the chosen position.
Fall with rebounce:
Same as the previous but also bounces.
Translucid: The
banner appears progresivelly in the screen (fade in effect). It is
not available for flash layer.
In the movement effects you
can also choose the speed (from 1 to 10) and the direction of
movement. In all layers you can also indicate the following:
Delay before showing the
ad: to wait a few seconds before the banner is shown in the
screen.
z-index: to modify
this layer atribute. You must not modify it unless you use another
layers in the site.
Visualisation time:
if a value is specified, after this time the layer will
automatically disapear from the screen.
Add title: add the
banner title on top of it.
Add closing button:
add on the right top a button to close the layer.
3.1.3 Pop ups and pop
unders
Pop ups show on diferent windows than the window site.
The use of pop ups is decreasing because many navegators filters
them. Layers are more effective because they can not be easily
filtered. In version 4, you can not only choose the window options
(tool bar, directory, etc), but also the position of the screen in
which the pop opens.
Pop GIF, JPEG o PNG:
With image or image URL. e-planning will count the impression when
the user asks for the new window code. It does not count the
number of filtered pops.
Pop Flash: with Flash
file or URL. It does not count the filtered number of pops.
Pop HTML: with HTML
code - for polls or forms. It does not count the filtered number.
Pop Site (Site Up / Site Under): The URL of a site is
directly opened. All the impresions are counted, either if there
are filtered or not. If you wish for a solution for not counting
filtered pops get in contact with our Atention Centre for Clients.
3.2 Importing 3P ad
server tag
The import of tags from others ad servers is
different in version 4 from what it was in version 3. Pay a lot of
attention to avoid inconvenients. In version 4 the option of
importing tags is introduced to avoid having to load them as HTML
banners or Pops HTML as it was made in version 3.
3.2.1 Choosing the format
When importing a tag, choose the real format of the ad. If the
banner is in Flash, choose "Banner - Flash". If it is a
pop up GIF, choose "Pop Up - GIF". You must not use the
option HTML banner or Pop Under HTML to upload tags that show
other type banners. How can you know the format? If you do not
know which is the format of the banner that you were sent, open it
with your navegator and you will be able to determine it.
3.2.1.1 Banners
In
banners, you should indicate it´s dimensions (width and
hight). You will only be able to associate it to the spaces of the
variable size or to those of fix size whose dimensions coincide
with the banner dimensions.
3.2.1.2 Layers
In
Layers it is not necessary to indicate the dimensions because
these are determined by the other ad server. It is not possible to
apply the e-planning effects to tag layers from 3P ad servers
tags. The other ad server is in charge of this.
3.2.1.3 Pops
When importing a tag from a pop, you must know
first which ad server will be the one that opens the pop window.
This is extremely important and if you don´t indicate it
correctly the pop might not show or a pop in blank shows and
another with the ad. How to know if the tag opens a new window?
Just open the tag you were sent in your navegator. If the screen
stays blank and a new screen opens with the ad, then the tag (the
other ad server) is the one opening the window. If the ad opens in
the same window, then the other ad server is not opening the
window and it will be done by e-planning. Once you know this you
must answer the question on the screen: Does the 3P ad
server tag open the pop window? Answer yes when the
tag opens the window and no when it must be opened by e-planning.
If e-planning opens the window, there are more possible options
that you must answer: Window size: width and hight in
pixels Pop options: indicate if the pop includes tool bar,
directory, etc. Pop position: indicate if it must be open
centered, upwards in the left or in any specific position.
3.2.2 File
Once you
selected the format you must upload the file. You can choose
searching the file in you computer and upload it or simply paste
it in the available text area. Choose only one of the two options.
E-planning will process the tag and import it to the system. If
you find any mistake in the tag you will be indicated so on the
screen. If not, once you have upload it you can test if it goes
correctly to the banner list. If you have problems to visualise a
tag after uploading it to e-planning, test before opening it
directly in the navegator, as you were sent. Many times, the tags
are targeted into countries or have user frecuencies that unables
them to be seen, even when they have been uploaded correctly.
4. Edition
If you
already uploaded a banner or a tag and want to change something
from it, you can edit it any time you want. In the version 4 some
atributes can be modified. If you wish to test the layer effects
you can upload a test layer and change anything you want from it.
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