DSM Direct Sales Manager
DSM is a simple, customized platform that allows the management of online advertising without a sales force, creating a new sales channel for media focused on small and medium advertisers.
DSM is a module within the set of solutions for Publishers and Networks, but is itself a product that can be hired independently.
Features and benefits
- Introduces new sales channels for Publisher or Network business.
- Expand the product supply to commercially exploit the remaining inventory.
- Generates more revenue from the addition of new customers and more sales.
- Affords wider coverage to sales, as it is both possible and profitable to sell publicity to small advertisers.
- Generates a customer base which is the property of the media company.
- Provides full control of business variables, given that the media company defines the products that it wants to sell, the price and the customers that publish ads on their sites.
- Provides promotional tools and incentives to publicize products and so that customers can test the platform.