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Targeting

We know that optimum advertising results rest not only on competent creativity but also on powerful means to hit the right audience.

Our tool allows you to use the most flexible targeting criteria so that your advertisers campaigns hit the right audience.

With e-planning ad server for Publishers you can use these criteria to target online campaigns by:

Country and city
Language: for example, display only to Spanish-speaking visitors.
Internet Provider or network used for Internet access.
Zip code and area code (only available for users within United States and Canada).
Date and time: you can select any date and time combination to display banners. For instance, you can schedule your campaign from 8 to 12 PM on weekdays or on weekends only.
Keywords: ads will be displayed depending on which keywords users entered to reach the web site.
Operating system or browser used: you can choose to display a campaign based on the operating system used (for example, ads will be shown only when Windows XP is used).
View restriction: campaigns can be shown once or several times per user or session. For instance, once every 24 hours.

You can strategically combine these targeting criteria to define the optimum conditions to display campaigns: if you have competitive campaigns, the weight and priority that determine the selection criteria to display a campaign, dates, etc.

Even after the campaign started you can still apply modifications regarding targeting options, amount of ad views, time, among others. In addition, e-planning ad server for Publishers has an innovative, automatic ad optimization system based on click-through rate.