PRODUCTS | Ad Server | Ad Server Publishers | Features

Features

e-planning ad server for Publishers is a leading-edge solution to manage online ad campaigns. Our powerful tool makes online ad spaces management easier so that your advertising results translate into key marketing advantages.

The following are the main features of e-planning ad server for Publishers. You can also see the complete list here

	Setup and access
there�s no need to setup any software with our ASP solution. By pasting HTML code snippets in your web site our tool will serve the ad you want on every page. Access our application through an intuitive online interface.

	Optimize campaign implementation times
e-planning ad server for Publishers is designed so that your trafficking team can easily upload campaigns without requiring the assistance of your IT team.

	CPX campaigns
create CPM, CPC, CPA or any other type of campaign. Add user frequency caps and limit impressions by hour, date, week or month. Post-click tracking and post-click analysis: analyze user behavior beyond clicks to effectively calculate cost per contact of your campaigns.

	Targeting options
with our powerful tool campaigns can be configured based on numerous targeting options, such as users country, state, city and zip code, Internet Service Providers (ISP), language, operating system, browser, and keywords, among others.

	All ad formats supported
from the standard graphic ones (GIF, JPG, PNG) to the most innovative rich media creatives. With e-planning ad server you can use pop-ups, pop-unders, videos, applets, and Flash layers with the same HTML tag.

	Campaign performance reports
our solution includes a powerful reporting tool, which delivers standard and dynamic reports. These reports can be viewed online as charts or data tables or they can be exported as a spreadsheet.

	Multiple account and site management
our tool allows you to create multiple interface users, each with different access grants. Moreover, if you manage more than one web site, you can handle all of them from the same interface. Furthermore, your advertisers can check their campaign reports through an easy-to-use online interface.

	Inventory forecast
a tool to aid your sales force, by letting them know which zones are already sold and which part of your inventory is still available for sale. Find out which zones have the highest percentages of sold inventory.

Here you will find all the outstanding features of our product e-planning ad server for Publishers.

Setup and access

No setup needed: there�s no need to install any software; the application resides in our servers.
Access: easy and intuitive access through an online interface.
Languages available: English and Spanish.
Version upgrades: upgrades are free for life.
Users and security: multiple users per site or per advertiser with different access grants.
SSL security: all information is encrypted as it travels through the web.

Management

Unlimited possibilities: there are no limits as to the amount of advertisers, ad campaigns, spaces, banners, and zones.
Security: access control and audit trail of all the actions performed through the online interface.
Reduce trafficking costs: our solution is designed to shorten ad campaign implementation times.

Ads

Ads upload: banners can be stored in our servers or referred by an URL.
Sizes: all standard IAB sizes supported; custom sizes can also be created.
Supported formats: GIF, JPG, PNG, videos, flash, Java applets, rich media, HTML, text links.
Ad types supported: standard, pop-ups, pop-unders, flash layers, applets, HTML banners, and click-counting tags for e-mails. Click-throughs can be set to open in a new window on a per-campaign basis.
Total template control: change any banner attribute (onMouseOver, onMouseOut, ALT, etc.)
Non standard banners are supported: just enter the complete HTML code..
Third party ad server simplified interaction: use our wizard to import any tags advertisers or agencies send you.
� Templates used to serve banners can be changed.

Campaigns

CPX campaigns: CPM, CPC, CPA, Sponsor or any other type you want.
Powerful targeting options:
- country, region or city
- networks and ISPs
- language, browser, and operating system
- keywords (for search engines)
- zip code and area code (only available for users within United States and Canada).
Competitive campaigns supported: competitive campaigns are not displayed simultaneously.
Weekly scheduling: schedule by day of the week and hour, i.e.: Mon-Fri 9 to 5.
User frequency: limit the amount of impressions per session, day, week or month.
Impression limits: by hour, date, week, and month, i.e.: no more than 2,000 impressions per hour and no more than 15,000 per day.
Campaign groups.
Priority and weight: if many campaigns compete for the same ad space, you can set priorities and weights to determine which will be shown.
Scheduling: distribute impressions evenly throughout the campaign or run them all as soon as possible.
Campaign control: edit and make changes to your campaigns in real-time.
Automatic banner optimization: ads with higher yield levels are displayed more frequently.

Tags

Easy to use: a simple tag displays all ad formats.
Cache busting: eliminate caching with our JavaScript code.
Third party ad server interaction: tags of other ad servers are supported and vice versa.

Reports

Multiple interfaces: publishers access a full-featured interface whereas advertisers only see read-only reports.
Real-time updates: most reports are updated every 5 minutes.
Accurate pre-designed reports: our application provides standard and dynamic reports so that you can efficiently track all your campaigns.
Multiple information views: reports are displayed as data tables or charts.
Data export: all reports can be exported as spreadsheet documents.
Dynamic reports:
- by date, hour, and unique users
- complete campaign performance
- by day of the week
- by country and city
- by language, browser, and operating system
- by networks and ISPs