Here you will find a list of frequently asked questions about our product e-planning ad server for Publishers. For technical enquiries, please refer to our Support section.. If you cannot find the answer to your question here, please contact us.
Sales questions
Can I try the product before buying it?
Yes. You can ask for a totally functional demo and use our product without limits for a period of time or you can experience a live demonstration by our sales team. For more information, please contact us.
What kind of reports does it provide?
e-planning ad server provides a series of dynamic reports on ad campaigns performance, which can be viewed both by administrators and advertisers. Reports are available online as charts or data tables and can also be exported as an MS Excel document. You can obtain many reports from your web site date: amount of impressions, clicks and unique users per day, impressions by country, available inventory, etc.
What is the service fee?
Our fees are based on the amount of traffic generated by the web sites, measured in actions. An action can be defined as an ad impression, click, a post-click tracking hit or any other request answered by the ad server.
Prices are charged on a monthly basis and include banner hosting in our servers.
Do I have to pay for upgrades?
No. Our solution is in constant development and we guarantee error-free applications. Upgrades are deployed automatically by us at no extra cost for our clients.
What targeting options does it have?
Targeting options are set when creating the campaign. You can combine several options, such as users country, region, city, area code, postal code, networks and ISPs, language, browser, and operating system. In addition, you can target the campaign by keywords, which is an ideal option to market ad spaces in high traffic web sites, such as search engines or news sites.
¿In which languages is the tool available?
Interface is available both in English and Spanish.
How long does a campaign take to activate from the moment it is loaded?
Activation time is about 5 minutes from the moment the campaign was loaded. Once campaigns are created, activation is automatic. Furthermore, with e-planning ad server there is no need to update your data base.
Is there any extra charge for technical support?
No. Costs include unlimited Technical Support service by phone, chat or our trouble tickets system.
Technical enquiries for Webmasters
What is the difference between the version for Publishers, Advertisers and Agencies?
Each version is designed to meet specific needs. The Publishers version provides powerful tools to control inventory, whereas the Advertisers and Agencies versions are focused on ad campaigns running in multiple sites.
Does it have any hardware or software requirements?
None at all. e-planning ad server does not require you to install any extra software on your web site. Moreover, it can interoperate with any web server or web programming language. By pasting HTML code snippets in your web site our tool will serve the ad you want on every page.
How does it work? How is it implemented?
The application resides in our servers. It works by simply pasting HTML code snippets in your web site. Moreover, it can be used on any web server. Integration is simple and fast: just paste HTML code snippets in the ad spaces where you want to run your ad campaign and then define through our tool the campaign and the conditions under which banners will display.
Do I have to change the web site for every campaign?
No. The HTML code can be used to display any campaign and type of ad. Our tool serves the corresponding ad based on the campaigns defined. In case there’s no active campaign, our tool will serve a house banner. In addition, the same code can be used to display pop-unders and layers.
What ad types does it support? Can I use rich media banners?
e-planning ad server supports all ad types: GIF, JPG, PNG, videos, flash, Java applets, and rich media. You can make your selection among multiple ad types: static banners, flash, pop-ups, pop-unders, etc. For more information, please refer to our Rich Media section.
How do access and security grants work?
Users have an easy-to-use online interface to create and manage ad campaigns and banners. e-planning ad server allows you to create multiple interface users with different access grants. In addition, advertisers can access reports on their ad campaigns.
Does the tool work with MSIE 6 Privacy Policies?
Yes. e-planning ad server has P3P features to work with MSIE 6 and any other browsers that adopt them.
Does it interact with other ad servers?
Yes. e-planning ad server can interact with other ad servers by our serving the code of the other application or by their pasting our code. For more information, please contact our Technical Support..
How often are reports updated?
Most reports are updated every 5 minutes. For instance, if a campaign was activated at 4:00, at 4:10 you will get reports on the impressions and clicks. From then on, reports will be updated every 5 minutes. With e-planning ad server you don’t need to wait until the next day to get data of your ad results.
