Products

Ad server for Networks

It is an online campaign management system that allows running, in an intelligent and profitable way, the advertising delivery.

The ad server is the strategic partner of Publishers and Networks since it ease business development, inventory management and revenue maximization from advertising spaces’ sales.

Manage your Business

e-planning is a tool to support your business. With a simple and intuitive navigation the teams will create new advertisers and media, manage campaigns and creativities, record prices and bonuses.

The system allows to create multiple interface users, each with different access grants and information visibility.

Besides, the application usage is recorded, allowing to analyze the history of uploads, changes, deletion. This way e-planning collaborates with traffic teams management and monitoring.

e-planning is a flexible system that can integrate with other technological solutions used in your business. APIs have been developed to integrate campaign management with internal management systems of the company such as CRMs and invoicing systems.

More info

  • Unlimited possibilities: there are no limits as to the amount of advertisers, ad campaigns, spaces, banners, and zones.
  • Third party ad server simplified interaction: It is very simple to exchange tags with third parties ad servers since our tags are IAB standard.
  • Security: Access control and audit trail of all the actions performed through the online interface.
  • Usage History: History of changes by users and date.
  • API: automatic conexion availability to the data base to make queries, obtain reports or automate certain tasks (as campaign or advertiser upload).

Setup and Support

There is no need to setup any software with our ASP solution. By pasting HTML code snippets in your websites our tool will serve the appropriate ads on every page. The access to our application is through an intuitive online interface.

We provide support and customized consulting on an ongoing basis through a team of online specialists in ad serving.

More info

  • No setup needed: there's no need to install any software, the application resides in our servers, which are located in the nearest point with the user, improving response time.
  • Access: easy and intuitive access through an online interface.
  • Languages: Spanish, English, Portuguese, Russian, Bulgarian, German and Arabic.
  • Version upgrades: upgrades are performed every 45 days and they are free for life.
  • Users and security: multiple users per site or per advertiser with different access grants.
  • SSL security: all information is encrypted as it travels through the web.
  • Support: Technical Support from 10AM to 2AM (GMT), via ticket, chat and telephone.
  • Consultancy and Training: For the tool’s initial implementation, customized training, product clinics every 3 months for follow up and new features presentation.

Campaigns Optimized Delivery

The system has a priorities’ and weights’ scheme to translate the importance of your customers’ portfolio into the advertising delivery policies, ensuring compliance with the more profitable business.

Allows to control the recurrence and the saturation of advertising by making more effective the results of online campaigns. You can define delivery policies per user, per day, week and month, on the campaign, creativity and format levels.

Our tool applies sophisticated eCPM optimization criteria that allow to extend your business' sales models to CPC and CPA, generating additional revenue from the remaining inventory. It also allows post click tracking and optimization.

The inventory planning tool makes easier to manage the sold and available inventory, identifying the more demanded zones within the site.

More info

  • Priorities and weights: manages the relative frequency in which campaigns competing for a same ad space will be displayed.
  • Scheduling: distribute impressions evenly throughout the campaign or run them all as soon as possible.
  • CPX campaigns: CPM, CPC, CPA and Sponsor are supported.
  • Competitive campaigns supported: competitive campaigns are not displayed simultaneously.
  • Companion ads are allowed.
  • User frequency: limits the amount of impressions per session, day, week, month or for the whole campaign.
  • Campaigns Groups: It supports campaigns groups related by advertisers, formats or campaign type.
  • Campaign control: edit and make changes to your campaigns in real-time.
  • Automatic banner optimization: ads with better performance are displayed more often.
  • eCPM Optimization: the system analyzes each banner performance per space based on the price paid by the advertiser and automatically depurates the campaigns to be displayed in each position.
  • Inventory Forecast: the system calculates inventory projections by space and time slot, analyzing the impression availability based on the campaigns uploaded in the system.

Attractive Formats

e-planning simplifies into a single solution the management of all ad formats, since it accepts standard image and flash, text, expandable, audio and video, and interactive types.

In an ongoing effort to provide effective solutions we have designed a gallery of templates for our customers to take creative approaches and new alternatives to all advertisers.

More info

  • Ads upload: banners can be stored in our servers or referred by an URL.
  • Sizes: all standard IAB sizes supported; custom sizes can also be created.
  • Supported formats: GIF, JPG, PNG, videos, flash, Java applets, rich media, HTML, text links.
  • Ad types supported: standard, pop-ups, pop-unders, flash layers, applets, HTML banners, and click-counting tags for e-mails. Click-throughs can be set to open in a new window on a per-campaign basis.
  • Total template control: change any banner attribute (onMouseOver, onMouseOut, ALT, etc.).
  • Non-standard banners are supported: just enter the complete HTML code.
  • Third party ad server simplified interaction: use our wizard to import any third party tags.
  • Templates used to serve banners can be changed.
  • Effects by creativity type: configurable effects from the platform as expansion, opacity, entrance options, background, duration, among others.

Segmentation

e-planning offers powerful segmentation tools such as: technological, contextual, per user profile and Behavioral Targeting, in order to reach each of your costumers' audiences with a customized and effective message.

It is posible to configure the campaigns according to serveral options such as weekly ranges and viewing timetables, country, user state and city, service provider (ISP), operating system, browser, page keywords, demographics, tastes and preferences, previous navigation patterns, etc.

More info

  • Technological Segmentation:
    • per user’s country and city
    • per networks and internet providers
    • per language, browser and user operating system
    • per keyword (contextual)
    • per zip code and area code (only available for USA and Canada)
  • Contextual Segmentation:
    • per keyword (contextual)
  • User Profile Segmentation:
    • demographics
    • tastes and preferences
    • customers vs. non-customers
  • Behavioral Targeting: Segmentation per previous navigation patterns.

Reports

e-planning provides a variety of reports, updated in real time, for efficient decision making.

Having current and accurate information will allow you to analyze the profitability of your business, while providing your customers with metrics of their campaigns performance.

It offers standard and advanced reports that can be visualized as graphics, data charts or can be exported as spreadsheets.

More info

  • Multiple interfaces: networks access a full-featured interface whereas advertisers only see read-only reports
  • Real-time updates: most reports are updated every 5 minutes.
  • Accurate preset reports: our application provides more than 3000 standard and dynamic reports in order to efficiently track all the campaigns.
  • Configurable Reports: The system allows creating personalized reports and bookmarking them.
  • Multiple information views: reports are displayed as data tables or charts.
  • Data export: all reports can be exported as spreadsheet documents or PDF files.
  • Business Reports: Total Inventories per site, zone and space, Sold Impressions, House and Default Impressions, CTR by space, group or format, Audience Overlapping, Total Unique Users per site, Monthly Income, eCPM by site, zone and space.
  • Campaign Reports: CTR per campaign or format, Impressions, Clicks, Coverage and frequency per campaign or campaign group and ad, daily and hourly performance.
  • Conversion Reports: Quantity of conversions, quantity of items and amounts.
  • Rich Media Reports: Interaction metrics, exposure time, expansion/contraction, videos view, among others.