PRODUCTS  |  Ad Server  |  Ad Server Agencies  |  How it works

How it works

See how e-planning ad server for agencies works by looking at the following diagrams:

1st step:  Campaign creation The agency creates a new campaign in e-planning ad server and uploads its ads. A tag is generated that must be sent to the web sites which will run the campaign. Each web site can either paste the tag directly into its pages or upload it to its own ad server, if they have one, as e-planning can transparently interact with publishers's ad servers.

2nd step:  Ad view Every time a user accesses the web site, the e-planning ad tags are send to him along with page content. User requests the ads to e-planning and they are served. e-planning records which ad was shown, along with some user parameters such as country, city and ISP. e-planning will shown the correct ad according to campaign segmentation parameters and priorities.

3rd step:  Report access At any time, campaign status can be monitored through the reports provided by e-planning.