PRODUCTS  |  Ad Server  |  Ad Server Advertisers  |  How it works

How it works

See how e-planning for advertisers works by looking at the following diagrams:

1st step:  Campaign creation The advertiser creates a new campaign in e-planning ad server y uploads its ads. He gets a tag (HTML code) that must be send to the web site were the campaign must run. The web site can paste the tag directly in its pages or publish it in its own ad server, as e-planning can transparently interact with other ad servers.

2nd step:  Ad view The web site will answer all its page requests of its users. It will send the page content along with the ad tags, which will be served by e-planning. Pages load in 2 steps: first HTML is send to the user and then the ads are requested. This process is very fast and e-planning records not only which ad was shown, but also certain user information such as country, language and ISP among others. e-planning will show the correct ad according to campaign segmentation parameters and priorities.

3rd step:  Report access At any time, campaign status can be monitored through the reports provided by e-planning.