Products

Ad server for Advertisers

It is an online campaign management system that allows running, in an intelligent and profitable way, the advertising delivery.

The ad server is the key tool for agencies and advertisers since it helps to effectively manage the budgets allocated to online marketing and maximize the advertising investment ROI.

Manage your Business

e-planning is a tool to support your business. With a simple and intuitive navigation the teams will create new media, manage campaigns and creativities, record prices and bonuses, obtain tags and tracking URLs to send to media where campaigns will run.

The system enables multiple users’ access to the interface with different security permissions and information visibility.

Besides, the application usage is recorded, allowing to analyze the history of uploads, changes, deletion. This way e-planning collaborates with traffic teams management and monitoring.

e-planning is a flexible system that can integrate with other technological solutions used in your business.

More info

  • Unlimited possibilities: there are no limits as to the amount of advertisers, ad campaigns, spaces, banners, and zones.
  • Third party ad server simplified interaction: It is very simple to exchange tags with third parties adservers since our tags are IAB standard.
  • Security: access control and audit trail of all the actions performed through the online interface.
  • Usage History: History of changes by users and date.
  • API: automatic conexion availability to the data base to make queries, obtain reports or automate certain tasks (as campaign upload).

Setup & Support

There is no need to setup any software with our ASP solution. By sending tags (HTML, Javascript code snippets) to the Media where the campaigns will run, our tool will serve the appropriate ads on every page. The access to our application is through an intuitive online interface.

We provide support and customized consulting on an ongoing basis through a team of online specialists in ad serving.

More info

  • No setup needed: there's no need to install any software, the application resides in our servers, which are located in the nearest point with the user, improving response time.
  • Access: easy and intuitive, through an online interface.
  • Languages: Spanish, English, Portuguese, Russian, Bulgarian, German and Arabic.
  • Version upgrades: upgrades are performed every 45 days and they are free for life.
  • Users and security: multiple users per site or per advertiser with different access grants.
  • SSL security: all information is encrypted as it travels through the web.
  • Support: Technical Support from 10AM to 2AM (GMT), via ticket, chat and telephone.
  • Consultancy and Training: For the tool’s initial implementation, customized training, product clinics every 3 months for follow up and new features presentation.

Campaigns Optimized Delivery

e-planning guarantees to maximize the campaigns coverage using frequencies, allowing to synergize the media buying.

It has customized delivery policies per creativity, day and time, reaching the audience at the right time.

Allows frequency definitions per user, per day, week and month, on the campaign, creativity and format levels controlling the recurrence and the saturation of advertising by making the results of online campaigns more effective.

Applies sophisticated optimization criteria by campaign type, maximizing the results of the advertising, be it branding, awareness, interaction or conversion. It also allows post click tracking and optimization.

More info

  • Priorities and weights: manages the relative frequency in which campaigns competing for a same ad space will be displayed.
  • Scheduling: distribute impressions evenly throughout the campaign or run them all as soon as possible.
  • CPX campaigns: CPM, CPC, CPA and Sponsor are supported.
  • Competitive campaigns supported: competitive campaigns are not displayed simultaneously.
  • Companion ads are allowed.
  • User frequency: limits the amount of impressions per session, day, week, month or for the whole campaign.
  • Campaigns Groups: It supports campaigns groups related by formats or campaign type.
  • Campaign total control: edit and make changes to your campaigns in real-time.
  • Automatic banner optimization: ads with better performance are displayed more often.
  • Objective Optimization: the system analyzes each banner performance per space based on the campaign’s objective expressed in $ and automatically depurates the campaigns to be displayed in each position.

Attractive Formats

e-planning simplifies into a single solution the management of all ad formats, since it accepts standard image and flash, text, expandable, audio and video, and interactive types.

In an ongoing effort to provide effective solutions we have designed a gallery of templates for our customers to have creative approaches and new alternatives.

More info

  • Ads upload: banners can be stored in our servers or referred by an URL.
  • Sizes: all standard IAB sizes supported; custom sizes can also be created.
  • Supported formats: GIF, JPG, PNG, videos, flash, Java applets, rich media, HTML, text links.
  • Ad types supported: standard, pop-ups, pop-unders, flash layers, applets, HTML banners, and click-counting tags for e-mails. Click-throughs can be set to open in a new window on a per-campaign basis.
  • Total template control: change any banner attribute (onMouseOver, onMouseOut, ALT, etc.).
  • Non-standard banners are supported: just by entering the complete HTML code.
  • Third party ad server simplified interaction: use our wizard to import any third party tags.
  • Templates used to serve banners can be changed.
  • Effects by creativity type: configurable effects from the platform as expansion, opacity, entrance options, background, duration, among others.

Segmentation

e-planning offers powerful segmentation tools such as: technological, contextual, per user profile and Behavioral Targeting, in order to reach each of our costumers’ audiences with a customized and effective message.

It is possible to configure the campaigns according to several options such as weekly ranges and viewing timetables, country, state and city of the user, service provider (ISP), operating system, browser, page keywords, demographics, tastes and preferences, previous navigation patterns, etc.

More info

  • Technological Segmentation:
    • per user’s country and city
    • per networks and internet providers
    • per language, browser and user operating system
    • per keyword (contextual)
    • per zip code and area code (only available for USA and Canada)
  • User Profile Segmentation:
    • demographics
    • tastes and preferences
    • customers vs. non-customers
  • Behavioral Targeting: Segmentation per previous navigation patterns.

Planning and Metrics

e-planning provides a variety of reports, updated in real time, for efficient decision making.

Audience overlapping reports allow to evaluate the performance of each media integrating the plan and compare the results.

Having updated metrics delivered throughout the campaign process, from impression to conversion, allows to to make decisions based on real and complete information.

It offers standard and advanced reports that can be visualized as graphics, data charts or can be exported as spreadsheets.

More info

  • Multiple interfaces: advertisers access a full-featured interface whereas the media have more restricted grants.
  • Real-time updates.
  • Accurate preset reports: our application provides +3000 standard and dynamic reports in order to efficiently track all the campaigns.
  • Configurable Reports: The system allows creating personalized reports and bookmarking them.
  • Multiple information views: reports are displayed as data tables or charts.
  • Data export: all reports can be exported as spreadsheet documents or PDF files.
  • Global Reports: CTR per site, zone, space, group or format, Audience Overlapping, Total Unique Users per site, Monthly Income, eCPM by site, zone and space.
  • Campaign Reports: CTR per campaign or format, Impressions, Clicks, Coverage and frequency per campaign or campaign group and ad, daily and hourly performance.
  • Conversion Reports: Quantity of conversions, quantity of items and amounts.
  • Rich Media Reports: Interaction metrics, exposure time, expansion/contraction, videos view, among others.