This format consists of 2 assets: an initial layer that may be placed in any side of the website, and controlled by the platform. The ad expansion is user-initiated resulting in an expanded layer. It can be closed by a button.
This format consists of a banner that expands over the website content, imitating the opening of a book, through mouse-over or a click. By clicking the close button the banner will fold in an opposite way.
This format consists in a banner appearing in the middle of the screen thus achieving a whole visibility, when the user scrolls downwards in the contents. When keeping scrolling, the ad collapses automatically.
It consists of 2 layers located on both sides of the site that join together in the center when the mouse hovers over any of them. It disappears through the closing button or when the animation is over.
These formats consist of 1 or 2 banners including a skin that may or may not be click-able. If only one banner is uploaded, it can be jpg or gif or flash. If two banners are uploaded, they must be flash.
This ad pops up taking over the entire screen. When the animation is over or the user stops it, it disappears sweeping off the website from left to right. A secondary banner is placed in a spot in the site.